If yours is a small business and you have chosen to do business solely online or to supplement your business with online sales, you probably spent a lot of time considering and choosing the right eCommerce solution for your business. Shopify is a popular eCommerce platform that is chosen by many small businesses and it continues to expand its features and functionality to serve its user base.
Whether you engaged Shopify experts or an individual Shopify developer to deign and develop your eCommerce Solution, you probably needed Shopify Integration with payment gateways, tax systems and other important application integration. But, one of the most frequently ignored app integration consideration is analytics. While Shopify does include reporting and tracking functionality, eCommerce businesses and users need analytics more than ever.
Today, online competition is steep and the global uptick in the use of online shopping is rapid and steep. It is important to understand your customers and not just wait for them to click and order a product or service. Issues like buying behavior, product bundling, customer loyalty and customer attrition are key. Your business spends more money to attract and obtain new customers than it will spend to retain customers but does your team understand how to retain those customers?
Many small businesses are run by a small team of people and those people don’t necessarily have the technical skills to be a Data Scientist or to engage in analytics so finding an easy to use, integrated analytical platform that will work with the familiar Shopify features is key to user adoption and to getting the results you need to make confident decisions.
Look for an easy, intuitive analytical platform with a tool for Data Visualization, Predictive Modeling and really simple search analytics. Ideally, you want a solution that offers pre-built templates and reports so users can quickly achieve results and move on with the information they need to make that decision or to change or adapt to increase revenue and customer satisfaction.