You Can Use Analytics to Perfect Your eCommerce Results!

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You Can Use Analytics to Perfect Your eCommerce Results!

Imagine an eCommerce World Where You Can Really SEE Results to Make Decisions!

When an eCommerce or online business undertakes a review of product or service offerings, pricing, marketing campaigns and channels, sales results and planning for the future, it is often hard to gather all the data and details and see the way forward clearly.

If you are using Shopify as an eCommerce solution, you have plenty of features to use to promote your products or services and to keep your content evergreen. You can manage your search engine optimization and payments and many other aspects of your work but a deep dive into analytics may be outside the scope of your activities and skill.

There are opportunities for your team to achieve clear results and to use those results to make decisions about the future of the business, the products, and the specific activities and tasks for which they are responsible. And your team members do not have to be data scientists or business analysts and they don’t have to have sophisticated technical skills.

The beauty of this approach is that business users who have adopted and understand the Shopify solution do not have to learn a complex new advanced analytical solution, nor do they need to have data science skills. There is a solution that allows for integration of augmented analytics into the eCommerce arena with pre-built reports to reveal sales performance to track your orders, the average order value for a customer, gross, net and total sales and more.

You can see sales trends with key performance indicators (KPIs), weekly and cumulative sales and data by country, brand, and customer. Business users can use customer dashboards to see data by customer, orders averages and customer value and leverage information on customer lifetime value, how long your customer stays on the site and the value of the customer for  particular period of time. A product dashboard allows for visualization of data about products, brands and product variables. And, pre-built BI Reports allow for drill down analytics and viewing and export to CSV to understand sales by country, SKU or source, new vs. returning customers by country and more.

If you are looking for a way to really understand your data and use that insight to make the best, most accurate decisions for your business,  you can easily implement analytical capability using a solution that Integrates Shopify With Augmented Analytics, and provide your users and business a meaningful way to compete and succeed, and you can evaluate the solution in a free trial to determine the business benefits.   

Contact Us to today to find out how SmartenApps for Shopify can help you achieve your goals.

How Do I Improve Results for My Small eCommerce Business?

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Blog Shopify

How Do I Improve Results for My Small eCommerce Business?

Small ECommerce Businesses Can Improve Results With Analytics!

If you are a business owner with an eCommerce or online shopping site, you probably spend a lot of time trying to understand your business results. There are numerous surveys that address the market and the activity in online shopping. Regardless of which survey you read, you are probably surprised to know that more than 2 billion people shop online. But, those numbers don’t tell the whole story. It is also important to understand that people will often check prices online while they are standing in a retail store just to see if they can find something at a better price. So, they don’t always buy your services or products just because they visit your site. And, you are probably not surprised to know that your competition is growing every day. You know that better than anyone.

So, as a small business owner, with a limited budget and a limited number of employees, how do you accurately and effectively analyze your results and use that analysis to improve your site, your products and your customer engagement? No matter how small your business is, you can afford an analytics solution and simply and easily integrate that solution so that your users don’t have to be a data scientist to understand how to use the analytics to make decisions and so that they will not be required to learn a complex analytics system in order to get the information they need to make changes, leverage opportunities and solve problems.

A simple, user-friendly, integrated analytics solution can provide information on sales trends and patterns, provide measurable key performance indicators (KPIs) to make fact-based decisions on what is working and what needs to change, and help you understand your customer buying behavior and the lifetime value of a customer. Keep a customer and you will not have to spend the money to acquire a new one to replace that customer. It’s that simple. So, once you have your customer engaged, you want to keep them happy.

If you are a small business owner with an eCommerce site, you can easily implement analytical capability using a solution that Integrates Shopify With Augmented Analytics, and provide your users and business a meaningful way to compete and succeed, and you can evaluate the solution in a free trial to determine the business benefits.   

Contact Us to today to find out how SmartenApps for Shopify can help you achieve your goals.

Your ECommerce Pros Can Easily Use Augmented Analytics!

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Blog Shopify

Your ECommerce Pros Can Easily Use Augmented Analytics!

Shopify ECommerce Analytics Is Important For All ECommerce Pros!

eCommerce and online shopping businesses employ professionals in many roles including sales managers, marketing professionals, social media experts, product and service professionals and others. Together, every role in a business is designed to create a team that will ensure business success and, with eCommerce exploding, it is easy to think that the right people can get the job done.

But, there is another component to success, especially today. Given the competitive environment and market with thousands of eCommerce sites and apps, it is imperative that the business have a measurable, fact-based view of results and enable its team members (no matter their role) to access tools and solutions that will give them the information they need to succeed, to improve results, to come up with new ideas for products and services, to target customers appropriately, to bundle products, to shift pricing and marketing approaches and more!

But, eCommerce business users do not have the time or the inclination to adopt new technology and software. They are often overwhelmed with tasks and responsibilities so, making it easier for them to understand and analyze results is crucial. An augmented analytics solution that integrates with an eCommerce solution like Shopify can provide pre-built templates, reports, KPIs and in-depth analysis of customer lifetime value, customer cohorts, trends, sales results and other important aspects of eCommerce business.

It is easy to implement analytical capability using a solution that Integrates Shopify With Augmented Analytics, and provide your users and business a meaningful way to compete and succeed.  

Contact Us to today to find out how SmartenApps for Shopify can help you achieve your goals.

Easy Shopify Analytics With Sales Trends, KPIs And More!

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Blog Shopify

Easy Shopify Analytics With Sales Trends, KPIs And More!

You Need Not Spend a Lot of Time and Money to Get User Accessible Shopify Analytics!

When a small business (or a business of any size) decides they need analytics to assess the results of their eCommerce and online business, the IT and management teams may think it necessary to adopt and train users on a complex analytical tool and to plan for data integration in order to make information and analytics accessible to users. That idea may lead the business to provide access only to IT or analysts in order to limit the time and expense required to implement the solution and the techniques.

But, if your business uses Shopify for eCommerce, your Shopify analytics solution is much simpler than that, AND your solution will allow you to provide these tools and this information to every team member, thereby creating more value and expanding data literacy and fact-based decision making throughout the organization.

With tools that integrate analytics and overlay these tools so that users have a single sign-on point within Shopify, your business can quickly and enjoy Shopify Integration and use Shopify dashboards and reports to see Sales Trends, Key Performance Indicators (KPIs), Customer Lifetime Value, Product Dashboards and BI Reports. Business Intelligence Reporting allows your users to leverage pre-built report formats to get the information they need and make decisions about product bundling, product pricing, customer loyalty discounts, and more!

It is easy to implement this analytical capability using a solution that Integrates Shopify With Augmented Analytics. Contact Us to today to find out how SmartenApps for Shopify can help you achieve your goals.

Use Analytics To Drive Shopify Store Results!

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Blog Shopify

Use Analytics To Drive Shopify Store Results!

Get the REAL Information from Your Shopify Solution: Analytics is Easy!

In a time when eCommerce is exploding, a small business owner with an online store might think that all they have to do is post products or services and wait for the money to roll in but nothing could be further from the truth. There are thousands of businesses struggling to pay their bills and wondering why their beautiful online stores are not producing results.

Even if you are getting a decent flow of traffic on your site, you may not be closing the sale, or you might be missing sales to those who would bundle and buy products if they were marketed appropriately. The truth is that you can’t just wait for customers. You need good, solid information in order to plan and execute, adapt to changing customer needs and understand your customer groups and targets.

If you have a Shopify online store, you can integrate analytics in a single sign-on environment without having to learn a new analytical solution. You can use the information from your Shopify system to understand customer cohorts and groups, lifetime value of customers, sales trends and other crucial information and you can use that data to identify opportunities for cross-selling and up selling and to solve problems and close gaps in your sales closing process.

Talk to your Shopify consultants and find out how easy it is to implement this analytical capability using a solution that Integrates Shopify With Augmented Analytics and Contact Us to today to find out how this approach can help you achieve your goals.

SmartenApps Integrates Smarten Augmented Analytics With Shopify ECommerce For Data Analytics And Reporting

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Blog Shopify

SmartenApps Integrates Smarten Augmented Analytics With Shopify ECommerce For Data Analytics And Reporting

If yours is a small business and you have chosen to do business solely online or to supplement your business with online sales, you probably spent a lot of time considering and choosing the right eCommerce solution for your business. Shopify is a popular eCommerce platform that is chosen by many small businesses and it continues to expand its features and functionality to serve its user base.

Whether you engaged Shopify experts or an individual Shopify developer to deign and develop your eCommerce Solution, you probably needed Shopify Integration with payment gateways, tax systems and other important application integration. But, one of the most frequently ignored app integration consideration is analytics. While Shopify does include reporting and tracking functionality, eCommerce businesses and users need analytics more than ever.

Today, online competition is steep and the global uptick in the use of online shopping is rapid and steep. It is important to understand your customers and not just wait for them to click and order a product or service. Issues like buying behavior, product bundling, customer loyalty and customer attrition are key. Your business spends more money to attract and obtain new customers than it will spend to retain customers but does your team understand how to retain those customers?

Many small businesses are run by a small team of people and those people don’t necessarily have the technical skills to be a Data Scientist or to engage in analytics so finding an easy to use, integrated analytical platform that will work with the familiar Shopify features is key to user adoption and to getting the results you need to make confident decisions.

Look for an easy, intuitive analytical platform with a tool for Data Visualization, Predictive Modeling and really simple search analytics. Ideally, you want a solution that offers pre-built templates and reports so users can quickly achieve results and move on with the information they need to make that decision or to change or adapt to increase revenue and customer satisfaction.

Contact Us to today to find out how achieve simple, Intuitive Analytics for your Shopify eCommerce solution.