Can I Improve My Shopify Store Competitive Position?

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Can I Improve My Shopify Store Competitive Position?

Analytics Can Take Shopify (and your business) to the Next Level!

The Shopify management team has spent a lot of time and effort building its brand and its popularity around the world. Shopify has many features that appeal to eCommerce and online business owners. In today’s competitive online shopping environment, these features, combined with the ability to easily analyze the data within the Shopify application and use that analysis to make business decisions can mean the difference between business success and failure.

Customers want the best shopping experience and the business must focus on which customers are buying which products, where and how they can bundle products to gain more traction, where sales trends are going and what product, pricing and marketing strategies will get them where they want to go. But, the average eCommerce business team member is not a data scientist, so it is important to provide simple tools for analytics and to integrate that analytics capability within the familiar Shopify application so that users do not have to learn complex analytics tools or use unfamiliar, complicated analytical techniques to get the results they need.

eCommerce team members are engaged in the day-to-day and operational aspects of running an online business. What they need is rapid analytical techniques, analytical report templates and easy insight into data. They need to quickly understand the problems and see how to solve them and they want to get meaningful information that will help them innovate and create new products and ideas to attract customers.

If you are a Shopify user, you can Integrate Shopify With Augmented Analytics, and provide users and your business users with the tools they need to compete and succeed. Find out more about Shopify eCommerce analytics in our article, Are You Succeeding at eCommerce? If You Don’t Know, You NEED Integrated Analytics.’

Contact Us to today to find out how SmartenApps for Shopify can help you achieve your goals.

Why Do I Need to Analyze eCommerce Results?

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Blog Shopify

Why Do I Need to Analyze eCommerce Results?

Do You Want Your eCommerce Growth to Explode?

Why does an eCommerce or online shopping business need analytics? After all, eCommerce is exploding. There is no limit to what a business can do! Some of what you just read is true. Some of it isn’t! If you are thinking you don’t need analytics because eCommerce is guaranteed to succeed, you need to recalibrate your strategy.

Yes, eCommerce is exploding. Yes, eCommerce can provide revenue and growth. BUT, this market is more competitive than ever and, without analytics, your business is walking in the dark. You put products online and you hope for the best and when customers do not buy, or a product is not popular, you wonder why. There are plenty of reporting tools and simple analytics available to help out but what the business really needs is a more comprehensive view of customers, products and sales. You need to understand sales trends and patterns and gain insight into what is selling, who is buying and why. You need to assess marketing campaigns, price points, customer value and customer cohorts and establish meaningful targets.

Your business needs to establish metrics and key performance indicators (KPI) that will give you clear results and tell you where you need to tweak your strategy and what is working.

BUT, you don’t want a tool that requires your business users to learn new, complicated software or to be data scientists with the skill to perform complex analytics. You need something that will easily integrate with your eCommerce solution and provide pre-built templates and reports to satisfy user needs.

If you are a Shopify user, you can Integrate Shopify With Augmented Analytics, and provide users and your business managers with the tools they need to compete and succeed, AND you can enjoy a free trial to evaluate the solution and determine the business benefits. Find out more about Shopify eCommerce analytics in our article, Are You Succeeding at eCommerce? If You Don’t Know, You NEED Integrated Analytics.’

Contact Us to today to find out how SmartenApps for Shopify can help you achieve your goals.

eCommerce Analytics is Mandatory to Business Success!

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Blog Shopify

eCommerce Analytics is Mandatory to Business Success!

Are You Succeeding at eCommerce? If You Don’t Know, You NEED Integrated Analytics!

When eCommerce and online shopping businesses reflect on their results, it can sometimes be difficult to decide on a strategy going forward. You may be able to produce reports and have a good grasp of ‘what sells’ but if you are to compete in this incredibly competitive market, you need metrics. You need to make fact-based decisions.

For those businesses using Shopify (one of the most popular eCommerce solutions), there is an option to integrate analytics – and those analytics are simple enough for an average business user to perform and to understand and use for decision, presentation and reporting. Out-of-the-box reports and dashboards allow users to dive deep into data, drill down and through data and interact with data without frustration.

eCommerce dashboards and reports help the organization to manage business health and identify opportunities to expand and grow the business with sales reports, sales trends and sales contribution, advanced key performance indicators (KPIs), a clear picture of Customer Lifetime value (LTV), Customer Cohorts, Customer Loyalty and Product Cross Sell. Businesses can see what is selling, where there are challenges or opportunities, what products might be bundled to create more value and result in more sales conversion, whether pricing policies are working and more.

Businesses can track KPIs by customer, by order, by average customer order, customer value and even customers who process the most returns. Users can review, monitor and manage data by brand, product and product variable and can review cumulative sales, performance by country, and customer, cart abandonment and other details.

If you are struggling to understand your data and you want to make the best, most accurate decisions for your business,  and provide clear, simple tools for your business users, you can Integrate Shopify With Augmented Analytics, and provide users and your business managers with the tools they need to compete and succeed, AND you can enjoy a free trial to evaluate the solution and determine the business benefits.   

Contact Us to today to find out how SmartenApps for Shopify can help you achieve your goals.

You Can Use Analytics to Perfect Your eCommerce Results!

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Blog Shopify

You Can Use Analytics to Perfect Your eCommerce Results!

Imagine an eCommerce World Where You Can Really SEE Results to Make Decisions!

When an eCommerce or online business undertakes a review of product or service offerings, pricing, marketing campaigns and channels, sales results and planning for the future, it is often hard to gather all the data and details and see the way forward clearly.

If you are using Shopify as an eCommerce solution, you have plenty of features to use to promote your products or services and to keep your content evergreen. You can manage your search engine optimization and payments and many other aspects of your work but a deep dive into analytics may be outside the scope of your activities and skill.

There are opportunities for your team to achieve clear results and to use those results to make decisions about the future of the business, the products, and the specific activities and tasks for which they are responsible. And your team members do not have to be data scientists or business analysts and they don’t have to have sophisticated technical skills.

The beauty of this approach is that business users who have adopted and understand the Shopify solution do not have to learn a complex new advanced analytical solution, nor do they need to have data science skills. There is a solution that allows for integration of augmented analytics into the eCommerce arena with pre-built reports to reveal sales performance to track your orders, the average order value for a customer, gross, net and total sales and more.

You can see sales trends with key performance indicators (KPIs), weekly and cumulative sales and data by country, brand, and customer. Business users can use customer dashboards to see data by customer, orders averages and customer value and leverage information on customer lifetime value, how long your customer stays on the site and the value of the customer for  particular period of time. A product dashboard allows for visualization of data about products, brands and product variables. And, pre-built BI Reports allow for drill down analytics and viewing and export to CSV to understand sales by country, SKU or source, new vs. returning customers by country and more.

If you are looking for a way to really understand your data and use that insight to make the best, most accurate decisions for your business,  you can easily implement analytical capability using a solution that Integrates Shopify With Augmented Analytics, and provide your users and business a meaningful way to compete and succeed, and you can evaluate the solution in a free trial to determine the business benefits.   

Contact Us to today to find out how SmartenApps for Shopify can help you achieve your goals.

How Do I Improve Results for My Small eCommerce Business?

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Blog Shopify

How Do I Improve Results for My Small eCommerce Business?

Small ECommerce Businesses Can Improve Results With Analytics!

If you are a business owner with an eCommerce or online shopping site, you probably spend a lot of time trying to understand your business results. There are numerous surveys that address the market and the activity in online shopping. Regardless of which survey you read, you are probably surprised to know that more than 2 billion people shop online. But, those numbers don’t tell the whole story. It is also important to understand that people will often check prices online while they are standing in a retail store just to see if they can find something at a better price. So, they don’t always buy your services or products just because they visit your site. And, you are probably not surprised to know that your competition is growing every day. You know that better than anyone.

So, as a small business owner, with a limited budget and a limited number of employees, how do you accurately and effectively analyze your results and use that analysis to improve your site, your products and your customer engagement? No matter how small your business is, you can afford an analytics solution and simply and easily integrate that solution so that your users don’t have to be a data scientist to understand how to use the analytics to make decisions and so that they will not be required to learn a complex analytics system in order to get the information they need to make changes, leverage opportunities and solve problems.

A simple, user-friendly, integrated analytics solution can provide information on sales trends and patterns, provide measurable key performance indicators (KPIs) to make fact-based decisions on what is working and what needs to change, and help you understand your customer buying behavior and the lifetime value of a customer. Keep a customer and you will not have to spend the money to acquire a new one to replace that customer. It’s that simple. So, once you have your customer engaged, you want to keep them happy.

If you are a small business owner with an eCommerce site, you can easily implement analytical capability using a solution that Integrates Shopify With Augmented Analytics, and provide your users and business a meaningful way to compete and succeed, and you can evaluate the solution in a free trial to determine the business benefits.   

Contact Us to today to find out how SmartenApps for Shopify can help you achieve your goals.

Your ECommerce Pros Can Easily Use Augmented Analytics!

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Blog Shopify

Your ECommerce Pros Can Easily Use Augmented Analytics!

Shopify ECommerce Analytics Is Important For All ECommerce Pros!

eCommerce and online shopping businesses employ professionals in many roles including sales managers, marketing professionals, social media experts, product and service professionals and others. Together, every role in a business is designed to create a team that will ensure business success and, with eCommerce exploding, it is easy to think that the right people can get the job done.

But, there is another component to success, especially today. Given the competitive environment and market with thousands of eCommerce sites and apps, it is imperative that the business have a measurable, fact-based view of results and enable its team members (no matter their role) to access tools and solutions that will give them the information they need to succeed, to improve results, to come up with new ideas for products and services, to target customers appropriately, to bundle products, to shift pricing and marketing approaches and more!

But, eCommerce business users do not have the time or the inclination to adopt new technology and software. They are often overwhelmed with tasks and responsibilities so, making it easier for them to understand and analyze results is crucial. An augmented analytics solution that integrates with an eCommerce solution like Shopify can provide pre-built templates, reports, KPIs and in-depth analysis of customer lifetime value, customer cohorts, trends, sales results and other important aspects of eCommerce business.

It is easy to implement analytical capability using a solution that Integrates Shopify With Augmented Analytics, and provide your users and business a meaningful way to compete and succeed.  

Contact Us to today to find out how SmartenApps for Shopify can help you achieve your goals.

Easy Shopify Analytics With Sales Trends, KPIs And More!

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Blog Shopify

Easy Shopify Analytics With Sales Trends, KPIs And More!

You Need Not Spend a Lot of Time and Money to Get User Accessible Shopify Analytics!

When a small business (or a business of any size) decides they need analytics to assess the results of their eCommerce and online business, the IT and management teams may think it necessary to adopt and train users on a complex analytical tool and to plan for data integration in order to make information and analytics accessible to users. That idea may lead the business to provide access only to IT or analysts in order to limit the time and expense required to implement the solution and the techniques.

But, if your business uses Shopify for eCommerce, your Shopify analytics solution is much simpler than that, AND your solution will allow you to provide these tools and this information to every team member, thereby creating more value and expanding data literacy and fact-based decision making throughout the organization.

With tools that integrate analytics and overlay these tools so that users have a single sign-on point within Shopify, your business can quickly and enjoy Shopify Integration and use Shopify dashboards and reports to see Sales Trends, Key Performance Indicators (KPIs), Customer Lifetime Value, Product Dashboards and BI Reports. Business Intelligence Reporting allows your users to leverage pre-built report formats to get the information they need and make decisions about product bundling, product pricing, customer loyalty discounts, and more!

It is easy to implement this analytical capability using a solution that Integrates Shopify With Augmented Analytics. Contact Us to today to find out how SmartenApps for Shopify can help you achieve your goals.